Category workshops

Processing Data

During a telephone interview for a writing job this week, I was asked if data was singular or plural. ‘Plural’ I gulped with fingers crossed, ‘Though people use it as both.’ After the call I went dashing to Wiktionary and was relieved to have data confirmed as a plural noun (singular, datum). I was grateful […]

Show and Tell

Storytelling is the key to all good communication. If you give an audience context and evidence within a clearly structured narrative, they are more likely to engage emotionally with the particulars, the person, the product, the politics, or the policy embodied within that story. ¬†They will think about what they’ve heard, finding markers with which […]